ALGS Pushes Beyond a Brand to a Culture
ALGS Pushes Beyond a Brand to a Culture
Goal: Create an authentic ALGS music video that reaches beyond the fans of the Apex Legends Global Series while staying true to the desires of the artist, Monsoon.Â
Goal: Create an authentic ALGS music video that reaches beyond the fans of the Apex Legends Global Series while staying true to the desires of the artist, Monsoon.Â
Music Video
Music Video
Sourced from a tweet of Monsoon composing a song in his bedroom to laying down a professional track, to the gritty nature of the song, Monsoon's roots shine through in this 2023 world premiere music video "Marathon." By pushing the boundaries of what is possible from within the ALGS community this song reached over 500k views across all platforms, publishing on Spotify and fans had this to say on Reddit:
Sourced from a tweet of Monsoon composing a song in his bedroom to laying down a professional track, to the gritty nature of the song, Monsoon's roots shine through in this 2023 world premiere music video "Marathon." By pushing the boundaries of what is possible from within the ALGS community this song reached over 500k views across all platforms, publishing on Spotify and fans had this to say on Reddit: